Ovitz expanded the agency into advertising and telecommunications. Ovitz was good at "packaging talent for movies and TV projects" and negotiating large deals between Japanese conglomerates, such as Sony and Matsushita, with Hollywood studios, such as Columbia/TriStar and MCA. In the 1990s, CAA was owned mostly by several key agents, including Ovitz, Meyer, and Haber. By the mid-1990s, CAA had 550 employees, about 1,400 of Hollywood's top talent, and $150 million in revenue. Representing numerous A-list actors and having about $90 million in annual bookings in the late 1970s, Ovitz led the agency to expand into the film business. Ovitz and CAA were the first to package films like TV shows. Within a week, they sold a game show called Rhyme and Reason, the Rich Little Show, and The Jackson 5ive.ĬAA used its writer clients to attract actors to the agency. Undaunted, the agents moved ahead: CAA was incorporated in Delaware with a $21,000 bank loan, a $35,000 line of credit, and the rental of a small Century City office. An early plan was to form a medium-sized full-service agency, share proceeds equally, and do without nameplates on doors or formal titles or individual client lists, with guidelines like "be a team player" and "return phone calls promptly." The agents were fired by William Morris before they could obtain financing. Rosenfeld, Ronald Meyer, Rowland Perkins, and William Haber decided to create their own agency. The purchase was made through his investment company, Groupe Artémis.Ĭreative Artists Agency (CAA) was formed by five agents at the William Morris Agency in 1975. In September 2023, French billionaire François-Henri Pinault completed the acquisition of a majority stake in CAA, in an agreement valued at 7 billion dollars. With more than 3,000 employees in 25 countries worldwide in June 2022, CAA is regarded as an influential company in the talent agency business, and manages numerous clients. Creative Artists Agency LLC ( CAA) is an American talent and sports agency based in Los Angeles, California.
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